You know it’s the New Year when all of the trend and prediction articles start making their rounds. But with the flurry of 2024 predictions and opinions about B2B marketing trends, how can a business owner sift through it all and know what’s worth ...
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In the realm of business, the question "why" can sometimes be perceived as annoying, hinting at distrust or judgment. The inclination to avoid this fundamental question stems from a fear of change or admitting one's lack of knowledge. However, the ...
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December is a popular time for year-end planning but there’s a well-kept secret in the business community: sometimes even the best plans flop. This happens for a variety of reasons, but it can be incredibly disappointing to get through Q1 and Q2 and ...
Read MoreYears ago, Michael F. Sciortino Sr. published a book called “Gratitude Marketing,” based on his professional philosophy and firm by the same name, which specializes in helping advisors grow their practices through carefully nurturing long-term ...
Read MoreLast year, we wrote about Google Universal Analytics (UA) being replaced with Google Analytics 4 (GA4) and the best path for companies wanting to make the switch seamlessly. Now that some time has passed and GA4 has officially replaced UA, it’s time ...
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