Last year, we wrote about Google Universal Analytics (UA) being replaced with Google Analytics 4 (GA4) and the best path for companies wanting to make the switch seamlessly. Now that some time has passed and GA4 has officially replaced UA, it’s time ...
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In today’s fast-moving business landscape, flexibility isn’t just a buzzword; it’s also a necessity. Gone are the days that organizations could set a marketing strategy in December for the full year ahead, and then realistically plan to follow it. ...
Read MoreThere have been numerous measures taken in the last few years to increase privacy for consumers, and rightly so. People have a right to data privacy, and organizations should be held responsible when they do not uphold the security measures they ...
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Despite good intentions, giving clients gifts at the holidays can be a prickly path. Yes, sending gifts is known to drive emotional engagement, which can increase revenue by 5% in addition to boosting goodwill and strengthening relationships. But, ...
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Communication is the cornerstone of all healthy relationships, but it’s far from a given. Instead, it requires thought and intentionality. Sometimes, though, business leaders and coworkers end up taking the nuances of communication for granted or ...
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