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November 6 2024 Ryan Wheelock

Why Are My Leads So Low-Quality? A Guide for Manufacturing CEOs

Low-quality leads are a drain on time, energy, and resources. If you’re a manufacturing CEO, you might be wondering why so many of your leads don’t go anywhere. Here’s a look at some of the biggest culprits behind poor lead quality and actionable ...

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November 1 2024 Sarah Shepard

The Surprising Benefits of People-Pleasing in Leadership

“People-pleaser” and “powerful leader” aren’t terms we usually pair together, are they? But what if we’re overlooking something here? People-pleasers bring unique strengths to the table—traits like adaptability, resourcefulness, and empathy that can ...

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October 30 2024 Sarah Shepard

The Hidden Cost of Ineffective Client Retention for Manufacturing Companies

As a mid-market manufacturing company, you're probably used to focusing on growth through new business. But what if the real growth driver lies in the clients you already have? Many manufacturers put all their resources into new client acquisition, ...

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October 29 2024 Sarah Shepard

Transforming Imposter Syndrome Into a Growth Tool for Women Leaders

In leadership, the expectations are steep—especially for women. As a woman in a leadership role, you’re likely familiar with the pressure to "fit in" with traditional leadership styles. It's the subtle encouragement to be something you're not, to ...

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October 21 2024 Steve DePuys

Stop Wasting Money: How Manufacturing Companies Can Build Marketing That Works

You’re putting money into marketing, but where’s the payoff? For many manufacturing companies, the marketing dollars aren’t translating into growth. It’s frustrating, especially when you know your products and services are rock-solid. So, why isn’t ...

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