The Value of Values
What do you stand for? Your values should guide you and shape the organization’s standards, beliefs, behaviors, expectations, and motivations. A brand must consistently deliver each value.
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Strategy Before Tactics is Our MO
You’ve probably heard marketers discuss strategy vs. tactics, most likely in a pitch meeting where someone is trying to win your business. We get why, but we see this conversation differently. In fact, StringCan is built on strategic marketing ...
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What Marketing Tactics Should I Focus on in 2021?
Whenever one year draws to a close, there’s always one thing on marketers’ minds: New Year’s celebrations. Oh wait… that’s not what this blog is about (although it is true… mmm champagne). Actually, what we meant to say is that a new year’s arrival ...
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One Smart Cookie? An Update On Google’s Cookie-Based Ads
It’s baaaaaaack! No, Biscoff cookies still aren’t being served on planes again, but we’ve got something almost as yummy. We wrote about this a couple of years ago, but wanted to revisit the topic now that there have been official changes announced. ...
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Productivity Hacks You Can Use to Become More Efficient
Our COO Sarah Shepard recently joined CO+HOOTS to share productivity hacks (or hackits as Sarah calls them) to help you be a better leader and simply have a more efficient day, both personally and professionally. Everyone could truly benefit from ...
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