ROI for digital marketing can be tough to understand and tricky to calculate. But doing both is essential to achieving the inbound marketing results you want. If you ever wonder, “How do I calculate my ROI?” or, “Does ROI really matter?” – you’re ...
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The marketing prophets have been proclaiming video’s dominance for years, but is it panning out to be as influential as they thought? The short answer - abso-freaking-lutely. In fact, video digital content consumption is booming, with 244.4 million ...
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We've been hearing from so many friends, family, and even some clients just how burned out they are. Whether you're juggling a million personal things, managing a business, or trying to do both, prioritization feels like an impossible task. Even on ...
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At some point or another, you’ve tried to fill out a form or make a purchase online and been forced to prove your humanity in one way or another. Maybe it’s by interpreting wavy unusual letters, or identifying the crosswalks among a series of ...
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You might’ve heard the terms “buyer journey” and “journey map”before, as they’ve gotten their fair share of the spotlight in recent years. HubSpot defines a customer journey map as “a visual representation of the process a customer or prospect goes ...
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