While specific goals for marketing vary, the overall goal is straightforward: to drive awareness of a brand, promote products/services and lead to sales. But with technology and consumer behavior changing all the time, how do you maximize your...
Years into email marketing overload, it’s no wonder we feel overwhelmed, underwhelmed, and think email is kind of a waste. Inbox zero isn’t a thing because we have too few emails. Email is still a smart way to reach and engage with your audience, if...
The ongoing battle between native advertising and adblock software is a war, but not the end of the world, or even the Internet. It is a technological arms race between advertisers and those seeking to surf the web without ever encountering...
As marketing lovers, there are a few practices about which we are utterly fanatical. One of these? Buyer personas. But, we’ve found that many clients confuse defining their personas with defining their target market - and even use the terms...
At this point, you’ve almost certainly heard the acronym NFT. But if you’re still scratching your head about what it really means, and how on earth it can be applied to marketing, we’re about to break it down for you. Here’s an overview of what NFTs...