Word From Between the Cans

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August 31 2023 Sarah Rex

What Type of Messaging Should Your Ads Use Moving Forward?

This year has turned everything in business - and life - as we knew it upside down. So, did it do the same to advertising best practices? This is a good question, and one which many clients are asking. So, how should you handle marketing in a...

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August 31 2023 Michelle Fjeld-Hansen

3 Brand Differentiation Ideas to Beat the Competition

We want to stand out from the competition. And nobody knows better than you, the business owner, why you deserve to. You’ve worked endlessly hard to bring products or services to life that solve your customers’ problems, you have great customer...

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August 31 2023 Alix Parker

Running Promotional Ads? More Than Ever, Context is King

This past year and a half has been tough, to say the least, both personally and professionally. The global health crisis required businesses to rise to a new level of sensitivity and flexibility, and really put their customers first. But, businesses...

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August 31 2023 Matt Grodsky

Why Franchises Need A Clear Online Marketing Strategy

When it comes to digital marketing, franchises are in a tricky spot. Each location is unique and needs to be optimized for identifiers that set them apart from other franchises, using data such as location information, yet still adhering to...

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