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August 31 2023 Shana O'Connor

Defining MQL & SQL May Just Salvage Your Sales & Marketing Alignment

Marketing and sales departments are often like cats and dogs living under the same roof; they both need to be there, but they just can’t get along. Some days, there’s just an occasional hiss or a growl, and other days there’s clawing and fur flying. ...

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August 31 2023 Jay Feitlinger

Tips for Multitaskers to Be More Present

If you're convinced multitasking is not a big deal and makes you more efficient, you are mistaken. In fact, studies have found that multitasking reduces your productivity by 40%. Yikes! People multitask every single day whether they are doing it ...

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August 31 2023 Jay Feitlinger

Tips On Using Sponsored Content In Your Marketing Mix

Many people use the phrase “sponsored content” as if it’s just one type of content, but it can actually refer to several types. If you’re unsure about the benefits of sponsored content, or whether you should be using it at all, we’re writing this ...

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August 31 2023 Jay Feitlinger

Marketing To Parents As Your Target Audience? Here’s a Look at Their Buying Journey

If you’re in a business in which parents are among your bread and butter clientele, you’re not alone. Many industries seek to target, acquire, and retain moms and dads who are looking for solutions and willing to pay for them. Whether you run a swim ...

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August 31 2023 Shana O'Connor

7 Reasons to Update Your Website ASAP

Everything these days is digital, and you don’t need us to convince you of that. But as a business owner, you’re intentionally ruthless about deciding what initiatives are worth your time and money. Updating your website might not seem important, ...

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