Word From Between the Cans

For the latest digital marketing news, articles, and blog updates, join our newsletter list.

August 31 2023 Alix Parker

How Personas Help Inbound Marketing and Sales

When launching marketing and sales initiatives, it can be tough to know where to start, who to target, and what tactics to use. Marketing and sales teams are often running separate campaigns that aren’t well connected and send mixed messages to your ...

Read More
August 31 2023 Jay Feitlinger

Going The Last 1% For Clients: The Truth About What It Means

We have a few core values at StringCan, but one of my favorites is that we “go the last 1% for clients.” I’ve found, though, that there are different interpretations of this idea. Here’s some more information to help illustrate the importance of the ...

Read More
August 31 2023 Sara Dietz

What To Know About iOS 14 Tracking Updates & iPhone Data Privacy

Leave it to Apple to cause a big stir. The tech pioneer recently released iOS 14, whipping people into a frenzy about iPhone data privacy and advertisers’ use of data. While plenty of cool features were part of the release (e.g. unlocking your phone ...

Read More
August 31 2023 Jay Feitlinger

Are Your Buyer Personas Growing Mold?

Check out the video recap of our post here!

Read More
August 31 2023 Nicole Rucker

What Do Your Customers Really Think About Your Brand?

You love your brand. After all, you've spent years building the perfect products, culture, and employees that uniquely capture your brand's goals. However, it doesn’t just matter what you think. It’s crucial to know what your customers have to say ...

Read More