It’s been said that there’s no better time than an economic downturn to ramp up your marketing. And while advertising in crisis might seem incredibly counterintuitive, use case after use case throughout time backup this philosophy. Through my years ...
Read More
Google has made notable changes in the last few years, including plans to end support for third-party cookies and launching its Google Privacy Sandbox initiative - and the tech giant is at it again. This time, updates are all about Google ...
Read More
If there’s one constant in life, it’s that there will always be new changes from Google. Isn’t that how the old adage goes? Well, maybe not, but the fact remains that the search engine and data giant is notorious for switching up the game just as ...
Read More
Marketing and sales leads are the lifeblood of many organizations, but they’re rarely created equal. In fact, many of the leads that marketing acquires end up being rejected by sales because they’re not qualified enough. This isn’t new and it’s an ...
Read More
You’re scrolling through Facebook and you wonder, how do I see ads for businesses near me? How do they know? If you’re in New York, it wouldn’t make sense to receive advertisements for stores and restaurants in Phoenix, and vice versa. ...
Read More