Most business owners know about Google’s keyword planning tool, which allows you to identify keywords to use for optimized content marketing and SEO. But there’s another Google tool that gets a lot less glory, yet has just as much potential: Google ...
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You’ve likely seen a headline like this: “Facebook changes to Meta” and thought, “Huh?” Or, perhaps you dismissed the news as just another rebrand, thinking the name was the only real change in the matter. The truth is that there is more to Meta ...
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Depending on the stage your business is in, you’ve probably gone through some level of branding work. Your company name, logo, and general color scheme are all figured out. Your website is aligned with your overall brand vibe and you have marketing ...
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Behind every thriving organization is a unified team of salespeople and marketers. But while this is common knowledge, the idea of “smarketing” in action still feels like a pipe dream to some organizations. Can your sales and marketing strategies ...
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Smart business owners know that happy customers mean a happy business. With them, you have the gifts of strong retention and steady, if not increasing revenue. Without them? You have nothing. But how do you know if your customers are truly happy? ...
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