Word From Between the Cans

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August 31 2023 Sarah Rex

Should We Keep Advertising If We're At Capacity?

We recently shared some examples through history of companies that performed great in economic downturns, and the main takeaway was… wait for it… they kept marketing. But what about a different scenario? What if you’re managing growth in business ...

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August 31 2023 Jay Feitlinger

Welcome Michelle - Our New Senior Account Coordinator!

Welcome StringCan’s New Senior Account Coordinator - Michelle Fjeld-Hansen ‍

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August 31 2023 James Grant

Three Ways To Not Wreck Your Reviews

Whichever kind of business you run, whether it’s a franchise, multi-location, B2B, big, or small, it's important that your customers trust you. According to a recent survey, the number one factor that influences how well a customer trusts a company ...

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August 31 2023 Jay Feitlinger

SEO Tips & Guidelines to Embrace in 2021

Clients ask us often about our best SEO tips, and about whether they should hire a dedicated SEO consultant to manage this prong of their marketing. They get solicited by such folks regularly, and start to wonder if they’re doing enough to optimize ...

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August 31 2023 Sarah Shepard

Should Businesses Cut Marketing When It’s Scary to Spend?

When the economy is in flux or revenue is down, many companies are tempted to have a knee-jerk reaction and start cutting expenditures. Marketing, in particular, is often one area that’s attacked first, whereas essentials like payroll, rent, and ...

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