Years ago, Michael F. Sciortino Sr. published a book called “Gratitude Marketing,” based on his professional philosophy and firm by the same name, which specializes in helping advisors grow their practices through carefully nurturing long-term ...
Read MoreLast year, we wrote about Google Universal Analytics (UA) being replaced with Google Analytics 4 (GA4) and the best path for companies wanting to make the switch seamlessly. Now that some time has passed and GA4 has officially replaced UA, it’s time ...
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In today’s fast-moving business landscape, flexibility isn’t just a buzzword; it’s also a necessity. Gone are the days that organizations could set a marketing strategy in December for the full year ahead, and then realistically plan to follow it. ...
Read MoreThere have been numerous measures taken in the last few years to increase privacy for consumers, and rightly so. People have a right to data privacy, and organizations should be held responsible when they do not uphold the security measures they ...
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Despite good intentions, giving clients gifts at the holidays can be a prickly path. Yes, sending gifts is known to drive emotional engagement, which can increase revenue by 5% in addition to boosting goodwill and strengthening relationships. But, ...
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