There are a lot of types of marketing data out there, and it can be downright confusing for business owners (who are generally non-marketers) to know what to prioritize. Most owners understand that although data is increasingly available, more data ...
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In normal times, we have a slew of marketing tips at the ready to dish out to our clients, peers, and friends. Marketing is, after all, what we do all day; but now in the time of the new coronavirus, the game has changed. The digital marketing tips ...
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We can’t believe it’s already been 10 years since StringCan was founded and brought to life. If you hadn’t heard about our decade StringCanniversary here’s a peek into our founder & CEO’s thoughts on the milestone. With this milestone, we ...
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Another day, another Facebook controversy. What would life be like without all the drama that the social media giant stirs up? Both Facebook and Instagram are facing backlash on the inequality of ad restrictions. More specifically, there’s been ...
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Universal Analytics (UA) by Google has been the backbone of many marketers’ data and analytics since it was launched in 2012. Since then, Google launched Google Analytics 4 (GA4) in 2020, while continuing to support UA. Very recently, however, ...
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