We recently brought you some tips about launching a new product or service, but we weren’t quite done giving you all the most important deets. We’re continuing that post with one more crucial component of launching services and new product ideas: ...
Read More
If you’ve heard you need buyer personas to be effective in your marketing efforts, you’ve heard correctly. Buyer personas are indeed a key element of strategic marketing, but there’s a caveat: All personas are not created equal. Here are the “do”s ...
Read More
A lot of businesses, especially in recent years, have locked down a solid customer acquisition strategy. They know who they want as their customers, they know where to reach them, and they spend a lot of money doing just that. Customer acquisition ...
Read More
Your buyer personas are practically your digital marketing strategy’s bread and butter and your bullseye all rolled into one. It only makes sense that “63% of marketers create content by buyer persona.” Personas do just that – they help you ...
Read More