With the increasing need for effective digital marketing over the last few years or so, marketers have been throwing around this familiar term “personas”. The most innovative universities even have their professors introducing this term in their ...
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There’s a burning question on many clients’ minds that we’re often asked: what is Google Quality Score, and does it matter? I’ll answer the first part of that question, but yes, it absolutely matters. If you’re investing in paid media through Google ...
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If you're like many other businesses, you started out blogging on a fairly frequent basis and then started to fade as you began to find blogging to be too time consuming, or maybe you ran out of topics. Unfortunately, this makes your blog, and your ...
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If your business is opened, or if you're planning your strategy for opening, you may want to see how ready you actually are for business post COVID-19. Take our quiz to find out!We also created this Back to Business marketing program to help ...
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Back when the lights in our houses were made of wax and actual fire, discussions around promotional marketing weren’t really a thing. In this stage of marketing’s infancy, go-to tactics included billboards, newsletters and other forms of print ads. ...
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