You might’ve heard the terms “buyer journey” and “journey map”before, as they’ve gotten their fair share of the spotlight in recent years. HubSpot defines a customer journey map as “a visual representation of the process a customer or prospect goes ...
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If there’s one thing that marketers have learned in the past few years, it’s that setting smart marketing goals is key to attaining marketing results. But just because you’ve chatted about some goals in your last team meeting, or worse a ...
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In the twenty-first century digital age, marketing a brick-and-mortar service might seem difficult. After all, many people block online advertisements, tune out emails from businesses or worse mark as spam, and need to be highly incentivized to buy ...
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The sales process looks a little bit different at every company, but two common threads exist between all of them. First, sales needs support from marketing in order to succeed (and vice versa). Second, the goal is to move prospects along a certain ...
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Did your parents ever tell you not to name animals you weren’t going to keep? They probably said this because they didn’t want you getting too attached; it’s much harder to say goodbye to Buddy than to the random stray dog. The same effect occurs ...
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