Word From Between the Cans

For the latest digital marketing news, articles, and blog updates, join our newsletter list.

July 31 2026 Sarah Shepard

I Ran a Risk Experiment, and All I Got Was a Terrible Haircut (What Three Failed Tests Taught Me About Risk)

There's a whole genre of TV where people buy a house somewhere with better weather than wherever they came from, and I was on the couch watching one of those when a couple from New Jersey explained how they'd ended up in St. Thomas. They told it the ...

Read More
July 27 2026 Sarah Shepard

Why Your Paid Media Is Optimizing for the Wrong Metric

Your dashboard says the campaigns are working. Clicks are up, cost per lead is down, and the monthly report from your agency looks clean. Meanwhile, your sales team keeps saying the leads are junk, and you can't tell which side of the house to ...

Read More
July 24 2026 Sarah Shepard

My Lizard Brain Runs Its Own Anxiety Disco (and Why the Plate Never Stays Empty)

I'm in a meeting, and my chest tightens before I've even finished hearing what the problem is. My breathing goes shallow and fast. My mind takes off catastrophizing before the person talking has gotten to the end of their sentence, and it's frankly ...

Read More
July 22 2026 Jay Feitlinger

Inside StringCan's AI Stack: Sales, Operations, and Client Memory

You've probably asked ChatGPT or Claude to help draft an email and called it a day. Then you sat in a leadership meeting wondering why the rest of the org still isn't moving any faster, even though everyone swears AI is "saving time."

Read More
July 20 2026 Jay Feitlinger

Badge Scans Are Not Pipeline

Somebody gets back from the show and reports the number.

Read More