Word From Between the Cans

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July 7 2026 Sarah Shepard

What Happens When There's No Retention Budget

You're closing new logos, and the wins channel lights up every time, but your net number isn't moving the way the bookings say it should. The customers you fought to win last year are slipping out the back while you pay full price to replace them, ...

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July 7 2026 Sarah Shepard

The Hardest Part of Coaching Is Keeping My Mouth Shut

I was watching a teammate work through a client problem over Slack the other day. They were close. You could feel it in the way the messages came in, a little slower, a little more tentative, the answer basically forming in real time. And there I ...

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July 6 2026 Jay Feitlinger

Sales Says the Leads Are Bad. The Handoff Says Otherwise.

Every growing B2B company hits this argument eventually. Sales says the leads marketing sends over are garbage. Marketing says sales isn't following up fast enough, or isn't following up at all. Both sides have data to back up their version, and ...

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June 28 2026 Jay Feitlinger

Why Your Best Months Never Seem to Repeat

You closed a great month. Maybe the best one this year. The team felt it, the pipeline report looked alive, and for a few weeks, it seemed like you'd finally turned a corner. Then the next month came in flat, and the one after that was worse. Now ...

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June 26 2026 Sarah Shepard

The StringCouncil: AI Advisors Who Won't Flinch

Nobody in their right mind invites Jocko Willink to sit in on a quarterly planning meeting. That's like asking a drill sergeant to supervise your morning workout. Sure, you'll come out stronger. You'll also hate every minute of it.

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