Word From Between the Cans

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March 6 2025 Ryan Wheelock

Lead Attribution Is Broken—Here’s How to Avoid Analysis Paralysis

If you’re running a business, you want to know where your leads are coming from. It makes sense—if you can track what’s working, you can optimize your marketing, double down on high-performing channels, and prove ROI.

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February 27 2025 Jay Feitlinger

If You’re Not Trying to Scale, Does Your Manufacturing Business Still Need Marketing?

Some manufacturing businesses are built for rapid growth. Others are built for stability.

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February 27 2025 Sarah Shepard

Finding Your Leadership Tribe Matters More Than You Think

Leadership Lessons From Seven Weeks in Spain

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February 19 2025 Sarah Shepard

Why Feeling Small Can Change Your Perspective on Work and Life

A few weeks ago, I found myself gripping a steel cable, balancing on a narrow walkway bolted into a cliff, and questioning all my life choices.

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February 19 2025 Steve DePuys

Sales Shouldn’t Own Marketing—Here’s Why EOS Companies Get This Wrong

If your company runs on EOS, you know how much the framework thrives on clarity, accountability, and the right people in the right seats.

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