How B2B Marketers Can Prove ROI (And Finally Get the Budget They Need)
If you’ve ever had to justify your marketing budget to leadership, you know the struggle.
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If you’ve ever had to justify your marketing budget to leadership, you know the struggle.
There’s a silent weight most leaders carry, and it’s not what you’d expect.
You’re running a marketing department in a fast-growing B2B company. You’ve got big goals, limited resources, and a leadership team that wants results—now. Your inbox is overflowing with campaign requests, content deadlines, and reports you need to...
The first thing I noticed? The hurry.
Seven weeks. Six cities. Over 15,000 miles. It wasn’t just a trip—it was an experiment in surrender, adaptability, and pushing my own limits. I worked full-time, explored nonstop, got sick twice, and still came back with more energy than I left with.