Word From Between the Cans

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January 12 2026 Sarah Shepard

What Ten Years at StringCan Taught Me About Leadership

I’ve been reflecting a lot lately. I know. Very predictable for a milestone moment. But ten years has a way of doing that to you.

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January 2 2026 Sarah Shepard

How Letting Go Won Me Fantasy Football and Made Me a Better Leader

I missed my fantasy football draft this year. Completely.

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December 22 2025 Sarah Shepard

How Website Redesigns Can Cost You if You’re Not Careful

If you’ve ever rebuilt your website and still felt unsure it was working, this episode covers why that happens.

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December 15 2025 Sarah Shepard

How Self-Correction Becomes Your Leadership Advantage

There is a leadership skill I see all the time but rarely hear anyone name out loud. It is the quiet ability to read a room, shift your approach, and adjust before anyone else even notices the change.

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December 12 2025 Brentan Schellenbach

Rethinking SEO in the Age of AI

When people ask me if SEO still matters, I usually smile before I answer. SEO is not dying. It is just evolving faster than most teams are prepared for.

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